Snowflake (NYSE: SNOW), the Data Cloud Company, today announced the general availability of Snowflake Data Clean Rooms to customers in AWS East, AWS West, and Azure West, revolutionizing how enterprises of all sizes can securely share data and collaborate in a privacy-preserving manner to achieve high value business outcomes in the Data Cloud. The general availability follows Snowflake’s acquisition of data clean room technology provider Samooha, which was named one of the most innovative data science companies of 2024 by Fast Company. Samooha is now integrated into the Data Cloud and enhanced by the unified set of compliance, security, privacy, interoperability, and access capabilities of Snowflake Horizon.
Businesses across industries need solutions to navigate the complexities of sharing sensitive data with external partners and customers, while maintaining data privacy and security. Data clean rooms have emerged as the technology to meet this need, enabling interoperability where multiple parties can collaborate on and analyze sensitive data in a governed way, without exposing direct access to the underlying data. Until now, data clean room technology was generally deployed by large organizations with access to technical data privacy experts.
Enterprises of any size can now quickly deploy a cross-cloud data clean room with Snowflake Data Clean Rooms, available as a Snowflake Native App. Organizations can unlock new business value from data across sources, all within the governance, security, and privacy parameters of Snowflake.