On the eve of Mobile World Congress, Nokia has launched a new logo that is aimed at cutting the Finnish vendor’s ties with its consumer cellphone past and thrusting it into an enterprise future where cloud infrastructure is front and center.
President and CEO of Nokia, Pekka Lundmark, unveiled the rebrand on Sunday in Barcelona. “In order to transform industries as quickly as possible, the underlying networks themselves will need to evolve. The qualities of traditional networking need to integrate the flexibility and scalability of cloud,” Lundmark opined from the stage of the Intercontinental Hotel this weekend.
Company bigwigs are excited by the rebranding. “It’s the first time in 60 years,” Shaun McCarthy, new president of North American sales at Nokia -- formerly of Cisco -- excitedly told Silverlinings from the sidelines of an NTT party on Sunday evening.
As well as building its enterprise business, McCarthy said that Nokia’s North American arm will try to grow its federal business. It’s less than $100 million today and needs to be a billion dollar business, McCarthy stated.
Check out our other coverage from Mobile World Congress here:
- Nokia rebrands with its head in the cloud
- Microsoft aims for telcos with next wave of Azure
- Silverlinings kicks off Day 1 at MWC
- NTT on moving 5G from 'carpeted world' to 'factory floor'
- Cisco’s converged future
- AWS plays the middleman between telco and the cloud
- Ericsson wins 5G SA deal in Spain with Orange
- MWC Day 2 wrap-up: 5G SA and core network transformation
- Surprise: F5 is now a cloud company
- MWC Day 3 wrap-up: cloud-native to the core, 5G and more
- Mavenir opens the way to cloud-native
- MWC: Orange Business sheds light on Project Sylva